Behaviour

Behaviour (released as Behavior in the United States) is the fourth studio album by the English synth-pop duo Pet Shop Boys, released on 22 October 1990 by Parlophone. A Japanese special edition included a bonus mini CD, exclusive artwork and printed lyrics in a white velvet-like box.

Behaviour was met with very good reviews in 1990 and has since gained excellent reviews in retrospective. Reviewing Behaviour for Entertainment Weekly, Jim Farber commented that the album contained the Pet Shop Boys' "best tunes yet" and "their most consistently beautiful melodies to date", noting "an easier way with the beats and greater vulnerability in the lyrics" compared to the duo's earlier material. Greg Kot of the Chicago Tribune wrote that Behaviour "may strike some listeners as even wimpier and blander than earlier releases, but its subtle brilliance emerges with repeated plays", calling it "a record that'll seduce dance clubs for a few months, and haunt the stay-at-home crowd for long after".