It Goes On

It Goes On is the debut studio album by the English rock band Westside Cowboy. It was released on 21 August 2026 by Island Records. The band recorded most of the album at Greenmount Studios in Leeds with the producer Loren Humphrey; two songs use recordings made during pre-production at Humphrey's home in Upstate New York. They intended the record to sound youthful and immediate, retaining the two-guitar, bass-and-drums foundation and shared lead vocals of their concerts.

Critics described It Goes On as indie rock and alternative country, with elements of folk, post-punk, rockabilly and 1990s alternative rock. The lyrics address the passage of time, repetition, uncertainty and young adulthood; the recurring idea of motion led the band to choose the title after the songs had been completed.

The album was preceded by the singles "Kick Stones (The Boys)", "Pin Up Boys" and "Dobro". It received critical acclaim, with reviewers particularly praising the band's energy and ability to reinvigorate familiar guitar-rock styles. Metacritic assigned it a weighted score of 88 out of 100, and Stereogum selected it as its Album of the Week.