Reputation

Reputation (2017) (stylized in all lowercase) is the sixth studio album by the American singer-songwriter Taylor Swift. It was released on November 10, 2017, through Big Machine Records.

Primarily an electropop and synth-pop album, Reputation incorporates R&B, trap-pop, EDM, and industrial-R&B. It features a heavy, maximalist electronic production with EDM instrumentation and rhythms. The melodies are characterized by abrupt dynamic shifts, propulsive bass notes, pulsating synthesizers, and insistent programmed drum machines.

In the United States, Reputation sold 700,000 copies after one day of availability and 1.05 million after four days. The album opened at number one on the Billboard 200 with first-week figures of 1.238 million album-equivalent units that consisted of 1.216 million pure sales. It sold more than all other albums on the chart that week combined, and it immediately became the best-selling album of 2017. Reputation made Swift the first artist to have four albums each sell more than a million copies within one week since Nielsen SoundScan began tracking US music sales in 1991.