SWAG

Swag (often stylized as SWAG) is the seventh studio album by Canadian singer Justin Bieber. It was released through Def Jam Recordings and ILH Productions on July 11, 2025. The album contains guest appearances from Gunna, Druski, Dijon, Lil B, Sexyy Red, Cash Cobain, Eddie Benjamin, and Marvin Winans. Production was handled by Bieber, Dijon, and Benjamin themselves, alongside Carter Lang, Dylan Wiggins, Daniel Chetrit, Mk.gee, Eli Teplin, Knox Fortune, Daniel Caesar, and Harv. An R&B and synth-pop album, Swag serves as a follow-up to Bieber's previous album, Justice, and his second extended play, Freedom, both of which were released in 2021. A sequel of the album, titled Swag II, was released on September 5, 2025. In support of both albums, Bieber performed a cellphone-free private concert at the Roxy Theatre in West Hollywood, California, on March 29, 2026, where he performed 25 tracks from both albums, making the live debuts for all but three of the tracks.

Upon release, Swag was met with generally positive reviews from music critics. The album peaked at number one in Austria, Belgium, Canada, Denmark, Iceland, the Netherlands, Norway, Portugal, and Switzerland, while reaching the top 10 in Australia, Germany, Japan, New Zealand, Spain, Sweden, the United Kingdom, and the United States. It was supported by three singles: "Daisies", "Yukon", and "First Place". The album received four nominations at the 68th Annual Grammy Awards.